Privacy Policy

At Daiwa Fishing Shop (“we,” “us,” or “our”), we understand that professional saltwater anglers value security and reliability both on the water and online. This Privacy Policy explains how we collect, use, protect, and share information when you use our website saltwaterluresshop.com (the “Site”).

1. Information We Collect

We collect information to provide better services to all our saltwater fishing enthusiasts:

• Personal Information: When you make a purchase, create an account, or contact us, we collect information such as your name, email address, shipping address, payment information, and phone number.
• Transaction Information: Details about purchases you make through our Site (including saltwater reels, rods, lures, and accessories).
• Technical Information: IP address, browser type, operating system, referring URLs, and device information.
• Usage Data: Information about how you interact with our Site (pages visited, time spent, click patterns).
• Communication Data: Records of your communications with our customer service team.

2. How We Use Your Information

We use your information with the same “Saltwater Ready” philosophy that defines our products:

• To process and fulfill your orders for saltwater fishing gear
• To provide customer support and respond to your inquiries
• To improve our products, services, and the Site
• To send you information about products, promotions, and fishing tips (if you opt-in)
• To prevent fraud and enhance security
• To comply with legal obligations

3. Data Sharing and Disclosure

We treat your information with the same care we expect from premium fishing equipment:

• Service Providers: We share information with trusted third parties who assist with payment processing, shipping, marketing, and website operations.
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety.
• Business Transfers: In case of merger, acquisition, or sale of assets, customer information may be transferred.
• With Your Consent: We may share information for specific purposes with your permission.

We do not sell your personal information to third parties.

4. International Data Transfers

As we serve saltwater anglers worldwide (excluding parts of Asia and select remote areas), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your information with the same reliability as our saltwater-ready gear:

• Military-grade 256-bit SSL encryption for all transactions
• PCI-DSS compliant payment processing
• Regular security assessments and monitoring
• Limited access to personal information within our organization

While we implement robust security measures, no system is 100% secure. We encourage you to use strong passwords and protect your login information.

6. Your Rights and Choices

You have control over your personal information:

• Access & Correction: You may review and update your account information at any time.
• Marketing Communications: You can opt-out of promotional emails by using the unsubscribe link.
• Account Deletion: You may request deletion of your account, subject to legal retention requirements.
• Data Portability: You may request a copy of your personal data in a structured format.

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your experience:

• Essential Cookies: Necessary for the Site to function (e.g., shopping cart).
• Performance Cookies: Help us understand how visitors use our Site.
• Functional Cookies: Remember your preferences (e.g., currency selection).
• Advertising Cookies: Used to show relevant ads for fishing gear (you may opt-out).

You can manage cookie preferences through your browser settings. Disabling cookies may affect Site functionality.

8. Children’s Privacy

Our Site is not directed to children under 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the information.

9. Changes to This Policy

We may update this Privacy Policy as our services evolve. We will notify you of significant changes by posting the new policy on our Site with an updated “Last Updated” date.

10. Contact Us